WINFIELD INTELLIGENCE
Original research, market intelligence and practical analysis drawn from Winfield Education’s work with school leaders and education companies.
SCHOOL-LEADER RESEARCH
What Primary School Leaders Really Want from EdTech
Primary school leaders reveal what creates interest, where adoption stalls and what education companies need to understand.
Direct evidence of school-leader priorities, perceptions and product response.
Primary · Summer 2026
Read report
COMMERCIAL INTELLIGENCE
The Tuesday Morning Test
What 143 primary leaders reveal about the real route to EdTech adoption in UK schools
What school-leader behaviour tells education companies about the real path from interest to adoption.
143 leaders · 858 product-feedback records · 19 products/suppliers
Read report
FUNDING & MARKET INTELLIGENCE
The Inclusive Mainstream Fund
How education providers can align, position and act
What a major new funding opportunity means for education providers and how companies can position effectively.
England · Primary & Secondary · Supplier Briefing
Read report
Would school leaders actually buy this?
Are we leading with the right benefit?
Is our pricing creating resistance — or is something else the problem?
Which decision-maker do we actually need to persuade?
What would make a school switch from its current provider?
Which parts of our proposition matter — and which don’t?
Ask the right school leaders. Get evidence before you make the decision.
BESPOKE SCHOOL-LEADER RESEARCH
Winfield Education can design bespoke research projects for education companies, putting specific commercial questions in front of carefully targeted groups of school leaders. Whether you are testing a proposition, exploring market demand, refining messaging or trying to understand the barriers preventing adoption, we can help you hear directly from the leaders you ultimately need to persuade.
Tell us what you need to understand. We’ll discuss the audience, questions and most useful research approach with you.
A precise question. The right leaders. Evidence you can act on.
Build your research audience
PHASE
Primary
Secondary
MAT / Trust
ROLE
Headteacher
Deputy / Assistant Head
SENCO
Subject Leader
Trust / Central Team Leader
TARGETING
Region · School type · Area of responsibility · School priority
Precision matters.
Research is more useful when the right question reaches the right decision-maker.
01 — Research question
Define what the company genuinely needs to understand.
02 — Audience design
Identify the school leaders best placed to answer it.
03 — Evidence
Gather structured quantitative and qualitative insight.
04 — Analysis
Identify patterns, barriers, differences and genuine commercial signals.
05 — Decision
Translate the evidence into positioning, product, pricing and go-to-market action.
Every Winfield research project adds to our understanding of how school leaders evaluate products, respond to emerging priorities and make purchasing decisions. Alongside our bespoke work, Winfield will publish regular market intelligence identifying the signals, trends and changes education companies should be watching.
WINFIELD EDUCATION
COMING SOON
Quarterly Market Intelligence
The signals, trends and market changes education companies should be watching.
Published Insight
Original research, briefings and wider sector intelligence shared by Winfield Education.
Client Intelligence
Deeper commercial analysis, bespoke research and selected proprietary intelligence produced for Winfield clients.
Winfield Education helps education companies understand the market, test how their proposition lands and then connect with the school leaders who matter.
Bespoke Research
Understand the market.
Showcases
Test the proposition.
Product Discovery Sprints
Identify genuine interest.
One-to-One & MAT Meetings
Continue the conversation.